The only thing you need to know about fundraising

All you need to know when it comes to fundraising is what no one is telling you:

Funding is not a mechanical process, it is a human process:

Financing decisions are as emotional as they are rational.

This has two main implications:

You are more likely to raise funds if you take advantage of your passion, not your skills. Taking advantage of your passion, you are more inspiring and resilient. You are also more likely to raise funds if you create wealth instead of making money. The subtle difference in intent between creating wealth and making money creates a big difference in the outcome of your actions. If you are mindful of wealth creation, grow the economy and take a piece of the wealth you are creating for yourself. Then it is more likely that others will follow your vision and collaborate with you, as they may also share your overview. If you’re looking to make money, you’re likely to capture some of the wealth that already exists for your own benefit and make it harder to get support from others. Creating wealth is a much more powerful proposition than capturing wealth. You can’t create wealth if you’re not passionate about what you do.

This is particularly important in the case of Angel investors, but it is also relevant in the case of people who make the decision to invest (venture capitalists) or to lend (bankers) on behalf of others.

In the case of those who provide financing, the return on investment is an important consideration, but not the only one. The individual who makes the decision to contribute funds or resources also considers the likelihood that you will achieve what you promise, how you relate to the two, and in many cases, the comfort you have with your project. What you promise to accomplish must be meaningful to the person making the decision to provide that cash or resource in whatever role you are playing. The connection of the person with you and your project plays an important role. For example, the same person may be a family investor, a venture capitalist, a lender, or a collaborator for different projects.

Different funding mechanisms and sources of funds have different needs for the investor. Make sure you understand the differences between equity financing, or debt or financing. Equity provides capital in exchange for a reward for the wealth created. Debt provides capital in exchange for a future capital payment plus interest. Definancing is a creative way to use resources instead of capital and reduce or even eliminate cash needs.

A good business becomes an irresistible proposition when the objectives and needs of capital supply and demand are well aligned. Companies don’t make decisions, people do, and we can’t rule out the human nature of the fundraising process.

Is crowdfunding right for your nonprofit?

Currently, non-profit organizations do not fully rely on traditional fundraising methods. Technology has taken advantage of us with some really whimsical options to raise funds. Participatory funding has been one of them. The technique works on the principle of obtaining small funds from a large number of people who usually go through the Internet.

Along with the money raised, also raise a handful of donors who support your cause or initiative. But is it an efficient and reliable way to depend? Should nonprofits rely on this concept of fundraising?

To answer these questions, you need to know about crowdfunding and how funding is done. You need to make sure that the fundraising cause has a definite period. Not a good choice for long-term fundraising campaigns. The technique works best for projects that need funding within a specified timeframe.

Once you have made the decision to fund your cause, you need to run a non-profit crowdfunding campaign. The campaign should be targeted and contain all relevant information related to your non-profit organization and your cause.

To raise funds, you need to be prepared to meet the initial costs. Crowdfunding as such does not require any upfront cost, but you certainly need your time and energy to invest in making your campaign a success. You’ll need to employ a team that can create a beautiful story, share your campaign on social media, measure your analysis, and track it when necessary. You also need to think seriously about the rewards you will offer your sponsors. To reduce costs, you should consider handing out intangible rewards to your sponsors who would otherwise not be able to buy the money and reward them as well.

If you get crowdfunding, you can benefit from additional donors along with existing collaborators in your nonprofit organization. You need to harness the power of your existing donors by contributing to your campaign and increase traction on your campaign. Organizations often view crowdfunding as a way to raise small or large individual donations, but rather as a way to attract out-of-reach donors, such as young people and the expanded circle of existing donors.

You should have an engaging story to captivate the crowd. People only contribute to campaigns with which they feel connected. A story plays an influential role in governing the hearts of the people who make them contribute to your campaign. And once the sponsor contributes to your campaign, they will necessarily share it with others; such is the impact of a great story.

Social media plays an important role during crowdfunding. Your nonprofit team needs to be efficient enough to manage social media. It will provide you with better engagement opportunities and growth opportunities for your organization.

A crowdfunding guide: an introduction to effective crowdfunding

This article, a crowdfunding guide, will help you clarify what this new term means and provide you with some basic knowledge about its uses and applications. I’ve removed all the “mumbo-jumbo” and kept it forward so you don’t have to be a science rocket to understand it.

Crowdfunding is basically the starting point with the idea of ​​contributing capital. This can be the money you need for a special project, a new business, a charity, a medical operation, or even a vacation you want to take. You can set up a crowdfunding page for just about anything you need to raise money.

Some companies (and individuals) have been saved from financial ruin by using this simple method.

And, like The Lone Ranger that would come in and save the day, it also helps this method save many from the hands of financial extinction.

Traditional loans

As the normal rate of traditional lending became increasingly difficult to obtain, in part due to the bursting of the dot bubble as it did a few years ago, this fundraising method saved many new emerging companies that they hit the wall.

3 major functions of crowdfunding

There are three excellent reasons to consider this fundraising method for your project:

1. Businesses and individuals do not have to pay the funds they receive because they do not receive loans, but receive donations.

2. Real financing is distributed among hundreds of individuals from small and medium investors, so that there is not a single entity that risks a large amount of funds.

3. Unlike the normal way of investing, you will not have to put part or even all of your business in collateral, so you will always have control of your business.


Crowdfunding provides a win-win situation for both fund seekers and small investors. The project owner will get their funds while investors will receive their profits depending on the scenario of the financing proposal.

Points to keep in mind

There are several ways to start a fundraising campaign, you can choose from one of the many sites available online that will allow you to set up a campaign, or you can find your own crowdfunding software and set up your own site.

You should be aware that most sites that offer this type of service need you to reach your main goal, as you will not receive funds. They also have different charges where a percentage of your donations will be taken away. Therefore, choose wisely.

The main advantage of using your own software to set up your own crowdfunding site is that sometimes with the right software you can set up your site in minutes. This type of software is not so common, but there are some sites that allow you to use the software to set up your own fundraising site, but also to set up customer sites just for the price of the software.

Your choice

So the main thing to consider now is whether to choose one of the many crowdfunding websites available or whether to go the least expensive way to get your own software and set up your own crowdfunding site. school.

Collective financing, taking India by storm.

Cliché as it may seem, it does not escape the fact that India is one of the youngest countries in the world. Unlike the previous ones, where people aspired to work with top-tier brands, we are gradually moving away from this thinking.

Just a couple of days ago, at the school meeting, when I met my friends, I was surprised by the discussion we had over dinner. We blame alcohol or nostalgia, we’ve talked about how we’ve progressed from school to serious relationships, from being a food fan at fancy restaurants to how we’ve realized the importance of homemade food, we’ve poured the heart. In the midst of it all, a friend stood up and “made an offer we couldn’t deny.” Although we were all settled with our jobs and families, there were those who wanted to break the monotony and start “something of their own.” He talked about his idea of ​​creating an all-inclusive event and communication agency, he had a name for it, a team, a place, and so on. When asked about investments and finance, he said, “Have I heard about crowdfunding, guys?”

That put my horses on the run, and just as I was wondering how beautiful this concept is, I read an article that said that in the coming years, by 2020, India is expected to have more. of 11,000 start-ups and would be impressed with how India is already in love with crowdfunding. When I started reading and researching about why India is in love with crowdfunding, or should I say, why entrepreneurs opt for crowdfunding to raise funds for their projects, I gathered the following points.

1. Business Financing: Many of you are sure that, like my friend, you have an idea and are waiting for the right opportunity to launch you. Here’s your chance, crowdfunding is a great way to fund your project. Crowdfunding is not only a great financial tool, but it also helps you establish your marketing strategy. Given the growing population and rising levels of disposable income in India, it is easy to team up with like-minded people and use their established contacts to fund your project.

2. It puts us at the service of global pedestrians: crowdfunding is relatively more popular in the United States and the United Kingdom than in India. However, the trend is intensifying at a rapid pace. The advantage is that you can also target foreign investors and therefore expand the scope of your project, from the center in India or your city to crossing international borders. This also benefits India in general and highlights the potential we have and the incredible business proposals.

3. Collaborate with SMEs: We would all agree that, unlike other countries, India poses a unique set of challenges for companies, either a mandatory 2% contribution to CSR or focused in rural development. Crowdfunding is an excellent way to collaborate with SMEs and harness their potential, not only in terms of labor, but also to establish a network of customers and investors. India has a large SME base, so crowdfunding benefits us like no other.

4. International Clients: I think this is the biggest benefit you get from crowdfunding. Unlike other media, the Internet does not limit you in terms of limits, you can set up a video call with potential investors, ask for help from people around the world, and so on. India needs more foreign investors and therefore crowdfunding is gradually emerging as the preferred means to raise funds for companies.

5. Unlimited job opportunities: crowdfunding gives you the opportunity to talk to a lot of people, present your ideas, freeze with them and work with them. Undertake for service, at any time. With crowdfunding taking care of your financial needs, you can now give wings to your dreams to fly and reach heights. Which is better? You are working with your friend, being by friends all the time, giving you a respite from corporate politics and stress, because you are doing what you love and according to your idea / business plan.

6. Improved customer interaction: Now, your only motive behind crowdfunding might be fundraising, but you can’t afford to miss the opportunity to interact with your customers. Potential investors you interact with to raise funds may not invest in your plan, but they would be your client in the near future, which will help you work on your client interaction strategy.

I’m sure you’ve looked at many more benefits of crowdfunding or, by now, we both have good enough points to think about why crowdfunding changes everything in India. But why do we talk about it so much? Because it is time for us to recognize that India has an army of young entrepreneurs ready to face the world. Your ideas may seem small now, but in the near future they could take the world by storm with the way your business is progressing.

Provide financing against the income obtained

Do you have to rely on grant funding to start your business?

Any new business that is set up must generate some revenue to maintain it. The first cause of a company’s failure is a lack of sufficient funding. To further complicate these people who often create non-profit organizations, they have a big heart and little knowledge about how to generate income. Some even want to provide all of their business services for free, as the people they serve may not be able to afford it. To be successful, all businesses, including nonprofits, must achieve a level of financial self-sustainability.

Some of these struggling companies resort to granting money to try to pay off all their bills. They mistakenly believe that “self-sustainability” is when you get other sources (such as grants) to pay your bills.

Grant funds are generally not designed to start a business, to pay annual salaries, or to pay off debt. Most grants are designed to help pay for some of the cost of new or expanding programs / projects.

When a grant applicant has no income earned or any other source of income, it poses a financial risk. Grant funders don’t like to give their hard earned money to a company with a high financial risk. Therefore, before a nonprofit can apply for any grant funding, they should first develop a couple of other sources of income to bolster their financial status.

Perhaps the most common activities for nonprofits are conducting fundraising events. Fundraising events can range from car washes to bakery sales to denomination rights sales. The most successful fundraising event is the walk-a-thon.

Another option is UBI. UBI (unrelated business revenue) is revenue generated by an activity that is completely out of the nonprofit mission. An example might be having a place that serves food to the public in a hospital. Serving food as a restaurant is outside the mission and scope of the general hospital. When a fundraising activity is very successful, it can become your own independent for-profit business.

Income earned. In the financial statement, the income earned is much stronger than donations or gifts. Depending on the nature of the nonprofit business, there are several methods to generate revenue. Almost all non-profit organizations can sell a product (s) and a service. In addition, the sources of income obtained include membership fees and interest earned.

A non-profit organization is a corporation and should be managed like no other.

Entrepreneurial students need to embrace crowdfunding

The revolution of traditional methods is no longer as rare as chicken teeth. Collective financing is one of the best cases that can be cited as relevant to the above statement. People around the world are adapting this technique as the main source of fundraising for their idea, project or cause.

He is raising funds from a large number of people (crowd) over the Internet. The people who contribute to or support your project are your friends, family, relatives, or your clients. While the concept is quite popular among people, are there many who didn’t even know what crowdfunding is?

Entrepreneurial students occupy the largest part of this category. There are a lot of reasons why these students are unaware of the concept. Most importantly, they simply don’t know the pros and cons that crowdfunding offers when running the project. As the phenomenon achieves worldwide acceptability, there are many crowdfunding platforms. They are doing an admirable job of educating people about the technique, but there is still a long way to go. It is difficult to identify which platform fits a particular genre and where the right audience can be found.

Also, the best way to influence what is avant-garde is by looking at models or mentors who have obtained successful crowdfunding before. The stories of these heroes do not go viral, and therefore enterprising students make virtually no effort to know the same.

Participatory funding is a win-win situation for each and every project owner, but entrepreneurial students are still in a more advantageous state. As one of the checkboxes to be assured while contemplating obtaining crowdfunding, it is to have a large community of followers or audience. Entrepreneurial students have a huge campus network. Many students share posts, content, and images that go viral in a matter of minutes on campus. Therefore, they already have an existing audience base to target.

Because they have low professional experience and credit rating, entrepreneurial students are at a disadvantage because they cannot apply for a loan or turn to investors. Collective funding can provide them with funding and they could also get valuable feedback and advice from community leaders, which would otherwise be lacking. They also have the availability of a network of alumni where they could find experts and professionals to support them through their contributions and guidance.

Once they start funding their project, these students get to know the gaps or holes from the feedback from their followers where they could work to deliver a better product that would not otherwise be possible.

The Art of Grants – 7 Ninja Strategies for Killer Grant Applications

How do you manage to gather grant applications? He scans the guidelines, thinks it’s a good idea, starts putting the pen on paper, and partially realizes it’s not for you? Or worse, not classified? Do you leave it until the last minute and get scared, sweating as you try to finish it before the deadline, hoping there are no tech issues when it comes to hanging them up at 11 and 59 minutes? Does it sound familiar remotely?

What if we help you change your mindset? Do you adopt a fun way of being strategic and write only the apps you know you have a chance to get?

Develop a clear approach and use these seven strategies to prepare for your next battle grant.

1. Choose your fight

Are you on the right battlefield? Check out the participation rules (funding guidelines) to see if you can apply for a grant. If not, find another battlefield or join someone else’s army. It makes no sense to try to fight a battle that can’t be won, but if you really want some loot, offer your services in exchange for a financial grant payment. Strategically you may have something to offer that will get your application wider.

If you can join the battle, will you get the tools you need to fulfill your part of the campaign plan? If the grant doesn’t pay for the infrastructure, human resources, transportation, or anything else you need, your troops will starve to death for what they need. Check with others who have passed you by to find out what they did and what financial compensation was granted to them. If the resources aren’t favorable, look for another campaign.

Find out who can be funded / find out what can be funded and how much (list of previously funded projects if available)

2. Put yourself inside your head: offer them the light

You are entering the battlefield according to the terms and conditions of the financier. They need your help, so they pay you. But your opponents will want you to want to impress the financier as well. The funder has a problem (set of goals) and you have the solution (intervention) to make things better (set of results). They are the generals of the army and they know that the best emissaries are those from the base. The generals have intendants, in charge of managing the allocation of resources. Seek his wisdom, plant your seed. They will let you know if ideas are likely to fall on stony ground. They could make a good recognition.

Check out the guidelines for your goals and results, and then sell your project proposal accordingly. Run your idea beyond them, listen and adapt your plan.

3. Gather your intelligence

The key to the kingdom lies in breaking the code of the riddle. Start with submissions – Subscribe to the funder’s newsletter list to receive notifications about campaign rule updates. Examine the rules of interaction in detail in case you missed something, and monitor releases (including FAQs, periodic updates). Learn about previous campaigns, including who participated, what they did, and the assigned budget.

Live for a place with the leaders of this campaign with a good business case. Investigate your numbers. Collect as much evidence (as needed) as possible. Be specific about numbers, token accounts, queries, and other successful campaigns. Use this information to determine your goals. Use your intelligence to give yourself a tactical advantage.

Do your homework. Go to the mailing list, see the guidelines and the application form. Check back frequently for frequently updated updates and pre-funded projects Gather as much data as possible to demonstrate the need and your understanding of the situation.

4. Plan the battle and gather your generals and troops

Every battle campaign has a plan. Your job is to show that your plan will work. That it is well planned, measured in time, resources and budget; that your army, from the captains to the ground troops, has the right skills to succeed.

Your plan must be approved by your battle-resistant generals, who will oversee the progress of the campaign. The plan will be yours. They will sign the treaty with the funder and ensure that it adheres to it or that the consequences will be serious.

The stronger your generals and allies are, the more campaigns your captains will have fought successfully, the more chances you will have of sending yourself successfully. Make sure your chain of command has clear communication channels.

Draw up a detailed project plan with a timeline. Align it with resources and budget. Make sure you have the right skills and commitment on your project team and partners. Make sure your governance is clearly articulated and understood by all stakeholders, including the funder, and that there is a clear communication strategy: top-down and bottom-up.

5. Whoever wants to fight has to count the cost

No campaign is free. Time, money, risk. A wise player counted the cost before making the decision to enter the battle. Do you have people and time to prepare your battle plan proposal before the deadline? Will the funder pay the full reward or will they have to commit some of their own resources or those of others to balance the account?

Accessing someone else’s campaign requires risk. The last thing you want is for your computer to be missing or caught taking a nap. A good commander plans all contingencies before going into battle. A bad commander, at best, spends more resources than he can save because he did not plan for things to go wrong, and in the worst case, he will fail, suffer losses for his reputation, and will never be allowed to enter the field in the future.

Make sure you can balance your budget. If the costs are high and the funder is unlikely to cover these costs, look for other contributions or use your own resources to cover the deficit. Do not rush the application or leave it until the last minute. Put some of your own resources into creating the best app you can. If you do not anticipate risks, you may have a much larger financial contribution to avoid failures, loss of reputation, and successful future applications.

6. Take the devil out of the detail

Don’t let language be a barrier. Putting your plan on paper in the language of the financier does not mean that you have to work hard to use technical and sophisticated language. They look for the best strategies to help them achieve their goals. Give it to them directly and in the simplest way possible so that there is no confusion. Minimize the opportunity to ask questions about the risks you pose to them. Don’t leave them in any doubt, keeping your explanation as simple as possible, which means it’s business. Don’t leave anything to chance.

Always answer the questions as they are asked. Even if it means repeating what you said elsewhere. Keep your language simple. Review the funder’s goals and results again. Give them all the documentation they ask for. Make sure you have letters of support and commitment, budgets requested, and relevant permissions. Make it so easy for someone reviewing your application to have everything you need to make the right decision.

7. He wins first and then enters the battle

A good commander has control at all times. Don’t go ahead with any app unless you’re sure you get the chance. Pre-plan. Become a great strategist with plans and contingencies prepared for the right opportunity. Learn from all your campaigns and use them wisely.

Save time and effort. Follow strategies 1 through 5 and then throw away the glove. Keep your intelligence open looking for the right opportunities. Prepare what you can do in advance by considering: who, what, where, when, why, and how. Evaluate all the projects so you can bolster your funding and make things better next time.

Use the fundraising activity for your organization

Get the resources

Working in the public or social service can be a joy. Essentially, public and social servants do a job that is not usually recognized in society. Still, work needs to be done. In order to do the job accurately and efficiently, it is necessary to allocate the appropriate resources to the civil servant and the organization for which he works. Securing resources, such as money, can be done effectively through fundraising. Here are some tips before starting a fundraising activity.

Who leads the fundraiser?

An organization may need to figure out who will take the necessary steps to ensure that a fundraising activity is successful. The designated person may be someone in charge of accounting, an activity director, or a collaborating partnership between several people. This will also be helpful in ensuring that your fundraising efforts meet or meet the standards of your company or organization.

What is your financial goal?

It is very important to recognize your financial goal. In addition, it should focus on the purpose of fundraising. Think about which projects the additional funds will be allocated to. Some examples might be whether the funds will be used to purchase decorations for an annual event or used to build new facilities for your organization. Once you have established your purpose, you can really indicate how much money you will need to achieve your goal. This will also help you determine what is the best fundraising option to meet your needs.

Is time a factor?

It must be acknowledged that time must be taken into account. The fundraiser should determine when additional funds will need to be raised to complete a specific project. If there is a larger financial goal, the fundraising manager may be more strategic. A larger fundraising event may be needed if there is only a short period of time.

What is fundraising activity?

There are several ways to raise money. For many organizations, two effective ways to raise funds include selling products or holding an event. When choosing a product to sell, it is essential to think about the demographic target and / or whether they will buy a specific product. For example, if you are selling candy, it may be best to target young people or have a seasonal sale during the holidays for the purchase of all individuals. For events, it is important to choose an activity that generates interest in the larger community. For example, if a banquet is held, the price of tickets and other types of project coordination must be taken into account. The event should be a desirable feature for the audience. Above all, these events must be intensely announced for maximum results.

Final considerations

Fundraising can be a fun and ambitious time for any organization. It is important to choose activities and products that best suit the culture of your organization or company. Fundraising is not only a great way to build team relationships, but to build a stronger sense of accomplishment in goal setting.

Tips to be more creative with fundraising

1]Direct your appeal to the right person.

2]Tailor your call to potential.

3]Include a clear statement of the work and goals of the organization.

4]Clearly indicate how much money you need and include a budget.

5]Tell them what the money is for.

6]Decomposes a great appeal into realistic pieces for certain items.

7]Include the latest accounts.

8]Offer to go see them and follow up on the letter within a week.

9]State the advantages for them.

10]Be positive and optimistic about the Organization and your ideas.

Checklist to identify trusts / foundations

• Have they given before?

– Check computer and paper records.

• What are the objectives of the Trust / Foundation?

– Do we have the right to request it?

• What is the donation capacity of the Trust / Foundation?

– Look at their income and expenses: what are they able to give?

• What types of grants do they usually give?

– Capital projects, scholarships, funds for several years?

• What are your conditions for obtaining a grant and what are your exclusions?

– Do we have to raise some money before we approach it? Geographical limitations?

• When do the bosses meet?

– Monthly, quarterly, if necessary? How far in advance do they like the proposals?

• Do they have a formal application form or guidelines?

– Do they first require a summary of the project?

• Who are the trustees / liquidators / administrators?

– Do we know any?

• Do we have fiduciary contacts?

– Do any of our bosses know any of them? How can we use it?

• What kind of projects do they like to fund and what part of our work is most likely to get favor?

– Look at the previous story. If you are unsure, consult your administrator.

• How much should we ask for?

– Look at the previous story. If you are unsure, ask your administrator.

• Who is the best person to submit the application?

– Director, president, secretary, fundraiser

• Who should the application letter be addressed to?

– The chairman of the trustees, the secretary, the administrator

• Do you want to visit the administrator (s)?

– Do you ever visit applicants’ projects? Would you like to visit a project as an introduction to our work?

The above is part of a guide and reference to fundraising techniques, things to keep in mind and contacts for new, small and emerging groups / organizations in the charity / third sector looking to improve their commitment to potential funders of corporate and charitable trusts / Foundation Sectors. The above also provides examples of details, resource illustrations and contact points, saving hours / days of heavy work and research to discover on the web. An invaluable contextual material to inspire ideas and a positive way to address the whole issue of fundraising in this climate.

© Copyright • 2001-2016

Cultivate SMART fundraising goals

SMART is an acronym that is gaining remarkable popularity in the business world, representing key features that specialists generally agree should be incorporated into your goals to align you on a path to success. This system was introduced in 1981 when an article by George Doran (there is a SMART way of writing management goals) highlighted the need to methodically establish what you will work for to optimize your chances of success. .

This resulted in the five-part model of cultivating the best targets for projects in many industries. Although there have been many variations that explain the phenomenon of SMART goals, the ideal model for fundraising would be formed by;






Making use of this SMART model to cultivate and set goals for fundraisers and other projects facilitates the creation of effective action plans for them and also makes it easier to assess success levels later. Appropriate advice and counseling can be obtained on fundraising activities, especially for non-profit organizations, charities and social enterprises, through non-profit consulting and fundraising.

The details of the SMART fundraising model can be explained as follows;


First, it is very important when setting goals to clearly determine what the end result will be. In the area of ​​fundraising, being specific simply means having a clear clarity about your financial goals and the impact it will have on your organization when those goals are met.

Going further to answer questions of “what” needs to be done to achieve the goals set? And “who” will benefit from achieving these goals? Along with ” where ” and ” why ” they increase specificity. Clearly outlining and writing down these specific goals helps to avoid distractions. Some examples of specific fundraising goals may be:

  • Earn 200 new donors

  • And raise 25% of last year’s total donations to provide food, shelter and education to homeless exploited teens.


This feature of the SMART fundraising goal model provides some clarification on specific goal setting, answering “how much” and “how much” questions to make them easily quantifiable. In other words, measurability can be achieved by establishing defined methods of how to know whether or not goals are being met, such as outlining:

  • How much should be collected

  • Who will be responsible for monitoring progress

  • How to know when the goals are met or not.


It is very beneficial when fundraising goals are ambitious and achievable. There are significant difficulties in using the understanding of the skills and resources available to reach the ideal point between realistic and ambitious goals. It is important to note that difficult goals often foster superior performance. However, always keep in mind that unrealistic and unattainable goals could lead to frustrations and damage morale, which is especially key for fundraising.

Answering the following questions will help any organization set achievable goals in fundraising:

  • Average donation size?

  • Funds raised in past online campaigns and events?

  • Number of donors from the previous campaign?

  • Organizational resources (skill, time, and money) committed to the fundraising campaign?


Succeeding at setting specific, measurable, and achievable goals without relevance calls incomplete and false. It is indisputable that fundraising goals are relevant. In this SMART goal setting, you need to clearly state how fundraising works and the goals you set for your organization’s cause. Here the main question to be answered is “why”?

To thoroughly verify the relevance of the fundraising goals that are set, it is vital to investigate the direct relationships with the organization’s missions. This can be done by stating:

  • What will it do in particular to achieve the goals set for your organization and its mission?

  • What direct or indirect impact will it suffer from highlighting lives to be improved or even saved?

  • Does your target population directly benefit from this target?

  • Do you want to establish clear connections and relationships between the current activities of the organization and those subsequent to the achievement of the objectives?

Clearly outlining who benefits from the funds raised in relation to the original missions of the organization highlights and expresses relevance.


While the last of the five SMART features is just as important as the others, deadlines play an important role in making goals specific and measurable. A goal that is not based on time can be suspended indefinitely. Fundraising goals and objectives require constant start and end dates, as they provide visible benchmarks and powerful motivation for both fundraisers and their donors. Deadlines must also be ambitious but achievable because they are very important to the budget of organizations. Having campaign deadlines makes it easy to periodically check your level of progress toward your goals. SMART fundraising goals should clearly define:

  • Campaign start date

  • Campaign end date

  • Campaign timeline with locations indicated at certain important points during the campaign

  • Present the steps and tasks to be performed with suggestions for dealing with challenges and contingencies.

Setting, cultivating, and running SMART goals while managing fundraising events and campaigns increases the likelihood of success, which implies success in raising the funds needed for the organization. This five-function SMART model can be very beneficial in ensuring success in managing fundraising for social enterprises and other projects, as they focus and target your campaigns.