You have done the preparation work and now …
The time has come: you picked up the phone. You have sent emails. You have established connections. You have written and submitted sponsorship proposals.
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A potential sponsor has contacted you and asked for a meeting where you will present your proposal and idea of sponsorship.
You do a slightly excited dance, a fist in the tranquility of your victory.
Yes. You have a chance.
This is your dream after all, so even a chance to fulfill that dream feels like a dive into the island of guilty pleasure.
Here you are, ready to rock, but you lack your trusted partner: trust.
You know it’s time to shine, but you’re not sure where to start.
And here’s where I have my back, here are some smart tips on how to apply for sponsorship with confidence:
1. Good introduction is key.
If you’re not sure how to start the presentation and feel like a rock star, just start with yourself. Share your mission, your passion for what you do and the work you’ve done so far.
Don’t be another “innovative idea” with no soulless face behind it. It’s not the idea that sponsors you, but the trust. It is the relationship. Remember, relationships raise money.
2. Don’t get carried away.
Sometimes it seems like you ask too much, wondering yourself becomes uncomfortable. You’re about to ask them to give you money and all you can return right now is a pink promise put on paper with a signature below.
Right? Mal. Remember that you have the will to improve the world and that your money can be BUILT by making this vision of world change a reality. You have a plan and a determination.
All you need are certain resources that your potential sponsor has available. Money goes and goes, any good businessman knows it. The important thing is to use it for the right cause and help the right people. Be these people.
3. Be clear from the beginning.
‘Confidence’. The first thing that came to my mind is Annalize Keating, a great defense attorney, the main character in ABC’s “How To Get Away With Murder”.
This woman breathes confidence, whether in a classroom full of anxious students or in court, defending her client at all costs. What makes her like that? It’s direct! Not a single extra word, no excuses. Annalize is never afraid to ask you when you need the answer and it makes it so quick and easy that you can’t resist it.
Surprisingly, once you realize that being direct is simpler than creating a vague but comfortable courtesy veil, it becomes very easy: “I need N dollars for this project and it’s a fantastic ROI for you for reasons 1, 2 and 3 . “Boom! You are so sure that I am already proud.
4. Stay respectful and considerate.
Remember that the sponsor is not a tower you have to conquer or an enemy you have to defeat, but they are a potentially fantastic guy or friend to work with.
5. Prepare for the worst.
While it may seem extreme, you can use it to calm you down before the meeting. What’s the worst that can happen? You will get a “no”. But is it that bad? Sometimes rejection is a great opportunity for growth, you know!
Remember: if you are convinced that your idea is good and you can make it a reality, you have the power to share your dream with others in a way that feels good and safe.
It doesn’t matter the result.
What if it doesn’t work the first time? There’s no problem!
The practice is perfect and this opportunity will prepare you for “success” in the next.