Charity auctions: Use videos with emotional appeals

Can a small video captivate guests at your fundraising auction? It is well known that videos appeal to us. Some may even say that video can be addictive. We have come a long way since 1895, when the first cinematic era emerged. This fact was emphasized by what Chad Hurley, CEO and co-founder of YouTube, had to say on the YouTube blog: “I’m proud to say that we’ve been serving over a billion views a day on YouTube.” The number is beyond comprehension. How amazing for a company that even existed before February 15, 2005. In less than five years, this company has become a well-known name and, by most economic standards, is worth over a billion of dollars, though its product has little in common with the goods of an old brick and mortar shop.

We all know that visual images are very important in trying to convey abstract ideas, but have you considered using them at the next charity auction? As the saying goes, it helps us put a face with a name. Unless we have been given an image, when our mind thinks of a certain charity, we automatically form our own image in our mind.

Think of a Bassett Hound rescue, for example. What image immediately appears in your head: long ears, sad eyes, and lumpy legs? But what if I showed you a little video detailing the dog’s story, including his name, his sad story, his physical condition, and what his specific needs are? Can you imagine? he? I have now met the beneficiary of the charity that needs your help. You are now more emotionally and personally involved with the cause of charity.

For another example, let’s look at a less defined charitable organization that supports urban gardening. Before this non-profit organization can apply for donations, it must clearly show what the funds are for. There is no better way than a video to show the young people involved in the projects, the families who benefit from the crops and the changing attitudes in the neighborhoods. Donors will see the specific needs and outcomes to which they can contribute.

Charity auction guests need to be informed and emotionally related to your organization to become your donors. Videos are an easy and effective way to create “buying” for your non-profit organization. Short and sweet, they can increase your emotional appeal.