How to apply for sponsorship with confidence

You have done the preparation work and now …

The time has come: you picked up the phone. You have sent emails. You have established connections. You have written and submitted sponsorship proposals.
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A potential sponsor has contacted you and asked for a meeting where you will present your proposal and idea of ​​sponsorship.

You do a slightly excited dance, a fist in the tranquility of your victory.

Yes. You have a chance.

This is your dream after all, so even a chance to fulfill that dream feels like a dive into the island of guilty pleasure.

Here you are, ready to rock, but you lack your trusted partner: trust.

You know it’s time to shine, but you’re not sure where to start.

And here’s where I have my back, here are some smart tips on how to apply for sponsorship with confidence:

1. Good introduction is key.

If you’re not sure how to start the presentation and feel like a rock star, just start with yourself. Share your mission, your passion for what you do and the work you’ve done so far.

Don’t be another “innovative idea” with no soulless face behind it. It’s not the idea that sponsors you, but the trust. It is the relationship. Remember, relationships raise money.

2. Don’t get carried away.

Sometimes it seems like you ask too much, wondering yourself becomes uncomfortable. You’re about to ask them to give you money and all you can return right now is a pink promise put on paper with a signature below.

Right? Mal. Remember that you have the will to improve the world and that your money can be BUILT by making this vision of world change a reality. You have a plan and a determination.

All you need are certain resources that your potential sponsor has available. Money goes and goes, any good businessman knows it. The important thing is to use it for the right cause and help the right people. Be these people.

3. Be clear from the beginning.

‘Confidence’. The first thing that came to my mind is Annalize Keating, a great defense attorney, the main character in ABC’s “How To Get Away With Murder”.
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This woman breathes confidence, whether in a classroom full of anxious students or in court, defending her client at all costs. What makes her like that? It’s direct! Not a single extra word, no excuses. Annalize is never afraid to ask you when you need the answer and it makes it so quick and easy that you can’t resist it.

Surprisingly, once you realize that being direct is simpler than creating a vague but comfortable courtesy veil, it becomes very easy: “I need N dollars for this project and it’s a fantastic ROI for you for reasons 1, 2 and 3 . “Boom! You are so sure that I am already proud.

4. Stay respectful and considerate.

Remember that the sponsor is not a tower you have to conquer or an enemy you have to defeat, but they are a potentially fantastic guy or friend to work with.

5. Prepare for the worst.

While it may seem extreme, you can use it to calm you down before the meeting. What’s the worst that can happen? You will get a “no”. But is it that bad? Sometimes rejection is a great opportunity for growth, you know!

Remember: if you are convinced that your idea is good and you can make it a reality, you have the power to share your dream with others in a way that feels good and safe.

It doesn’t matter the result.

What if it doesn’t work the first time? There’s no problem!

The practice is perfect and this opportunity will prepare you for “success” in the next.


Ultimate Guide to Nonprofit Fundraising


Nonprofit fundraising is a complicated topic and a critical function. Nonprofits are in a unique position from businesses in that they cannot price their products and services to, well, make a profit. Operating budgets must be conceived from other sources than program revenues.
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This is a guide focused on fundraising for nonprofits. It will discuss the following major topics:

1. Crafting a nonprofit fundraising strategy

2. Optimizing your organization

3. Kickstarting your donor development

4. Developing your marketing campaign

5. Leveraging grants and other funding opportunities

Before we begin, here is a brief background on funding.

How are nonprofits funded?

The following categories make up the bulk of funding for nonprofits:

  • Fees for Goods/Services from Private Sources – this is driven largely by hospitals and higher-education nonprofits who charge fees for services, tuition, etc.
  • Fees for Goods/Services from Government Sources – includes things like Medicare and Medicaid reimbursements
  • Government Grants – cash awarded to organizations with varying stipulations attached
  • Private Contributions – charitable donations and grants from private individuals, corporations, etc.
  • Investment Income – endowments make up a significant portion of income, especially among foundations

Where do donations come from?

Private contributions make up the largest portion of non-program-related revenue streams for nonprofits. These donations totaled $373.25 billion in 2015.

Of this amount, 71% came from individuals, while the rest came from foundation grants, bequests and other corporate philanthropy.
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While this represents enormous potential, it brings even more enormous challenges for nonprofits looking to focus marketing and fundraising strategies on specific channels. The need for personal touch with most individual donors makes it hard to scale funding strategies focused on individual donors.
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Craft the perfect nonprofit fundraising strategy

Any successful initiative requires a plan. To maximize your organization’s potential, it is important to understand where you are today and define specific paths to where you need to be in the future. A useful strategic plan for your fundraising function will provide a sense of direction for your organization and outline measurable goals to assess progress.
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1. Establish a vision

The first thing you want to do is create an ideal version of your organization. Leslie Allen from Front Range Source published a good guide on the topic where she suggests you ask yourself the following questions:
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A bit of administrative work should also be done now… specifically setting a budget for how much you wish to spend on this nonprofit fundraising strategy and an implementation timeline that you wish to achieve your goals by.
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2. Understand your current state

Describe your organization as it exists today. This will form the foundation for which your strategy will be executed against.
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You should take inventory of all the different funding sources you currently use and have used in the past. Try to rank and prioritize the effectiveness and quantity of funds raised from each one. Take note of what’s worked in the past and what hasn’t.

Take an external perspective if possible. If you can afford to audit your organization, do it. If not, be as unbiased as possible in determining how effective your organization performs in this area, and compare it to other organizations. Use either current employees or colleagues from outside the organization to get a picture of how other nonprofits perform.
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Understand your strengths and weaknesses! If you are too overly funded by a specific source-let’s say a specific government grant that comes in each year and funds 90% of your budget-you need to address this. Like any business overly concentrated on one customer, you run the risk of being shut down, should the government grant stop.
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Don’t limit yourself to single or few funding sources whenever possible. Make your organization invulnerable to things you can’t control.
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3. Envision your future state

Use the answers produced in your vision creation to help craft your future state. Where the vision phase is about creating conceptual ideals for what your organization should look like, this phase should be about quantifying them.
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Decide exactly what you want to concentrate on. If you decided that a focused nonprofit fundraising strategy was the way to go, make sure to document why it is the best course and what the benefits of this choice will be.
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The result of this phase should be a set of goals that you want your organization to achieve.

4. Perform a gap analysis

By quantifying your future state and documenting where you stand today, your next step is to perform a gap analysis. It is critical to understand where all the major gaps are in your organization.
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If you have 90% of your revenue coming from one government grant and your future state involves diversifying your revenue streams, then obviously here is a major gap in your strategy.
Always know your organization’s vulnerabilities. Prioritize what you think are the most critical gaps and areas that could produce the most impactful change if they are closed.
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5. Connect the dots

The final step requires determining exactly what actions need to be done to achieve your desired state.
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Break up the goals into key initiatives. You should ideally come up with a list of projects that can be executed on, each with different rankings for cost, effort, time, and impact.
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Create a matrix that assesses each project against these four dimensions and rank the projects according to your priorities. If your strategy needs to be completed quickly with less regard to cost, then rank projects requiring less time higher. If you want the biggest impact of your initiatives, then rank those ones higher, with the understanding it might take longer and cost more than other projects.
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Always understand the project management triangle of cost vs. scope vs. time. Any strategic decision will be based on these three constraints. Any change to one constraint necessitates a change in the others. Or else quality suffers.
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Be sure to get all the right stakeholders involved in this priority setting process to make sure your strategic alignment matches your organization’s vision and your board’s idea of what needs to be done.

Optimize your organization for change

A common mistake among nonprofits is the lack of a single person who oversees the entire “money function” of the organization. It isn’t enough to have an individual who manages only government contracts, or only individual donors – you absolutely must have someone who oversees all cash flows into the organization.

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To ensure you hire or promote from within the right candidate for the job, you must be able to offer enough of a salary to entice someone to stay and grow the organization. Check competitive rates of not only nonprofit development directors, but also nonprofit CFOs, for-profit CFOs, etc.
It may be painful trying to come up with the money to pay someone to do this job-which is typically lower than executive director or other high-ranking positions in your organization-but it’s worth it.

You’re paying for people who spend 100% of their time focused on money. And in a few years’ time, they should be paying their own salaries with the work they’ve done to increase your organization’s capacity.

Build a business environment that enables development.

Beyond just funding the salary of your rock-star fundraiser, it is important to give this person authority over creating a team and office within your organization. By choosing the right person, you can ensure that they know exactly how many staff they need and what roles they need to hire to perform specific tasks (marketing plans, technology upgrades, cold calling, etc.).

Additionally, you must budget for costs like software, computer upgrades, marketing collateral, association dues, professional development, and so forth.

You want to create an environment that enables development success. In this way, you help retain top talent that can executive on longer-term strategies that have the highest potential for organizational growth.

Bottom line – You want to hire the right person who will help grow your organization. They need to have the keys to the kingdom when it comes to seeing how all money flows in and out. They need the ability to propose and set a budget and to executive on their strategies.

Bonus tip – leverage volunteers.

Use unpaid help to support your efforts in reaching out to people. Especially for organizations with slim staff and budgets, this can be an effective tool. Tap into your alumni pool and other partners/alliances you may have formed in the past.

Volunteers can be especially useful when promoting events, selling tickets, or soliciting sponsorships.

Engage with your board

Your board of trustees ultimately sets the direction and vision for your organization. As a result, we need to spend some significant time making sure everyone is aligned with what we are trying to accomplish with fundraising.

The role of the board typically changes based on the size of the organization-smaller organizations have board members that typically take a more operational and hands-on approach, while larger organizations may have board members more focused on governance issues.

Regardless of the size of your nonprofit, it is critical to make sure everyone understands the importance of philanthropy and can agree on a high-level strategy for accomplishing the mission.

Have an open conversation about what role board members can play in nonprofit fundraising. Beyond agreeing on strategies, this can be an extremely beneficial task in helping to grow and retain donors. For example, a simple thank-you goes a long way. A fundraising study performed by Cygnus found that when donors got a thank-you call from board members within days of making a gift:

  • 93% said they would definitely or probably give again
  • 84% said they would make a larger gift
  • 74% said they would continue giving indefinitely

Find ways to engage donors. Use board members for this purpose. Their clout alone brings great respect to the people who donate to the organization. This should be used to your advantage.

Just as important as engaging board members with donors, is keeping donors engaged in the strategy. Present strategy proposals and work in their feedback. This ensures alignment and sense of purpose with board members.

Keep everyone involved in the budget setting process so they know a strategy goes beyond simple concepts and pipe dreams. The board needs to know that fundraising is staff driven and presenting a simple projection of anticipated costs and revenue with a strategy can go a long way in helping drive change.

Most importantly – realize when you have good board members and do everything you can to retain them. Keep them motivated. Listen to what they say. Their contacts and knowledge go a long way toward helping drive your strategy, so realize what you have while you have it and don’t risk losing good board members to greener pastures.

Measuring and communicating impact

After staff and board considerations, the next big item to prepare for is impact measurement. You need to be able to communicate your story with words and numbers.

Nonprofit fundraising is much more than asking for donations. It includes everything before and after this step… from searching for supporters to expressing gratitude and measuring impact. Measuring impact helps you do two things:

  1. Evaluate fundraising campaign effectiveness
  2. Demonstrate your program’s effectiveness and help tell a story that will attract future funding

Your programs already exist to further your organization’s mission. And for programs that do it well, there should be data that prove it. Make sure to have the systems in place to capture the results of your programs’ efforts. (Note: systems don’t need to be complicated… they can simply be processes used to document results of activities.)

Use your mission to determine a set of outcomes you wish to achieve. Then work backwards to determine the activities you can perform to get there.

For more information check out Whole Whale’s guide on measuring nonprofit impact.

Once you’ve set up your impact measurement processes, find ways to communicate your results on your website. This may come in the form of dashboards, case studies, personal stories, etc. Be sure to consistently update your content to not only keep things fresh, but communicate your continued success.

If a donor visits your site and sees overwhelming evidence of the good things you’re doing, he will be more likely to buy into your cause and believe that his donations are being well spent.

How much do you spend on fundraising?

CharityWatch analyzes the effectiveness of nonprofits across a wide range of statistics. One particular interesting number is the “Cost to Raise $100.” Exactly how it sounds, this reflects how much it costs a charity to bring in $100 of public donations.

On this basis, a nonprofit is considered highly efficient if its cost to raise $100 is $25 or less.

Practically speaking, determine how much you want to raise with your nonprofit fundraising strategy or even a specific campaign. Start with a 4:1 ratio to get to the $25 mark and go from there. If you wanted to raise $5,000,000, you would start your budget at $1,250,000. Adjust from there.

Kickstart your donor development

Now the section that probably brought most of you here… actual donor development.

You have your organization set up for success. You have a clear vision of what you want to accomplish. Your board is behind you and you have the right staff to tackle the job. Now how do you actually find funding?

Prospecting and donor research

Many experts like to talk about a fundraising pyramid. A strong general fund of small donors supports a smaller core of mid-level gifts on top of which is a few major donors for your organization.

You want to maximize each level of this pyramid and continuously work on moving people upward.

The first step is to create a list of prospects. The most common prospecting strategies combine the following approaches:

  • Direct mail or email
  • Brainstorming of prospects (using board members and staff alike)
  • Prospect research (databases full of free or purchasable contact lists)

Donors give for their own reasons, not yours. When assessing your current prospect pool and searching for more, evaluate the following characteristics of each prospect:

  • Longevity – How long has this person been giving? Should they possibly move up the pyramid if they’ve been here a while?
  • Cumulative giving – Are prospects donating in lump sums or giving multiple times per year? Look for the latter as good opportunities to move up the pyramid.
  • Engagement – Look for people who are reading your newsletters, responding to your calls, reaching out about your organization… these are the types you want to move up the pyramid.

Leverage Customer Relationship Management (CRM) systems

When you begin a prospect gathering mission, it couldn’t hurt to start by scrubbing your current database (whether its paper files or an Excel workbook or an entire donor management system). It is good to get a clear idea of everyone you have previously had relationships to understand your likelihood of using these people as a base for your new strategy or as referrals to new candidates.

Once you have a baseline of prospects, decide if you should leverage more advanced technology for your nonprofit fundraising efforts.

The benefits of a formal CRM system are enormous for all types of organizations. With the proper system in place, your organization has the ability to record all communications with donors and prospects, track their personal characteristics, create easy email campaigns, find volunteers, and so on.

Especially useful are these systems’ abilities to report on progress during campaigns and analyze the demographics of donors and prospects. You can run reports that help determine which people in which locations to target for each specific kind of outreach. This helps when trying to nail down a specific donor outreach campaign.

TechSoup has a breakdown of 8 top CRM systems for nonprofits as well. Perform a similar analysis to this when evaluating software for your organization.

Ensure donors keep giving

You have two major goals with donor development:

  1. Make sure current donors keep giving.
  2. Try to move donors up to mid-level and major gift level status.

Some useful tips for maintaining and improving donor relationships range from simple thank-you notes to community recognition to providing access to special information or services.

Personal touch goes a long way in cultivating relationships with donors. Invite people individually to events or conference calls you may have. Point out donors who have given in a monthly newsletter. Everyone enjoys a little recognition, especially if they are intent on furthering their own missions of giving.

More tactically, you can use donor surveys and other donor-directed communications to try to get a feel for how they perceive your organization to be doing. Gear your marketing collateral to them based on specific programs and results that you’re achieving.

While you’re publishing data and other marketing collateral for wider consumption, try to focus specific pieces to donors only to let them see inside the progress you’re really making as an organization. You can use a more friendly and informal tone when communicating with current donors, to help aid in the relationship building process.

Hold special events just for donors. Have a social where donors can meet one another and discuss their own missions and visions for what they want to achieve. Everybody appreciates being connected with more people who can help their cause… so use this avenue intelligently to help boost relationships among your community.

Work the pyramid

Asking for more money is never easy, especially if you fear losing a relationship with a person who has given faithfully to your organization for many years.

But you must overcome this fear and ask for more money.

Why would someone consider giving you more money?

First, they must believe in your mission. It must support something they find dear to them. So, communicate your mission accurately and descriptively.

Second, they must believe in your team and that you will use their money wisely. No, they don’t expect a return on their investment, but with the thousands of nonprofits out there competing for their dollars, they have plenty of options to choose from when giving to a charity.

Most importantly, donors increase their gifts when asked to. Unless you ask, they’ll likely continue giving the standard amount-which is fine-but we’re trying to build a fundraising strategy for growth.

Key takeaway – You should aim as high as possible when placing prospects in your donor pyramid. The bigger you make the mid-level and high-level sections, the better off your organization will be. You can count on these larger donations on a more regular basis, which can be used a springboard for future growth.

Develop an impeccable marketing campaign

There are many different tools you can leverage and approaches you can take to boost your nonprofit fundraising strategy.

Major types of communication

The basic types of marketing channels are generally known. You can communicate direct via email, phone call or personal visit. You can communicate to a broader scale with public speaking, newsletters, website content, advertising etc. The main thing to know is what you’re trying to accomplish with each type of communication.

You’re not going to get a major donation from sending out a newsletter-you might, but this type of communication is generally geared to higher-volume, lower-dollar amounts.

You’re typically going to want to use more mass communication methods for filling your pipeline and those earlier-stage types of activities. More direct personal touch is required to close most deals, especially when more money is on the line.

When to use each approach

A good approach uses a mix of all the techniques discussed above. There will be times you want to target individuals and times you’ll want to target groups.

Direct Mail/Email

This method can be used whether you’re reaching out to an individual or your entire prospect list. Be sure to use mail over email if you plan to have a later-in-the-process “sales” discussion with a prospect as physical mail has a more personal touch.

Use this technique when you want to connect directly with individuals. Be sure to use personal touch to make the recipient feel that this note has more value than the other things that end up in the trash. Also include a call to action-conversion rates skyrocket by simply including an option to act on your message.


Use this technique when you want to reach out to more than just your immediate community. This can be through printed newspapers and periodicals, on the radio or through television or other forms of media.

Make sure you know the expected return on investment before planning any fundraising dollars to this method, but realize it can pay off especially if you want to educate the masses or get your brand and mission out there.

Internet Marketing

A much cheaper form of marketing your brand, the use of social media platforms and other online communities allows you to connect with the largest number of potential donors for the lowest overall cost.

Besides simply promoting your content or brand, you can include calls to action like “donate now” on a nonprofit Facebook page. The internet was made to reach people quickly and cheaply. Use it to your advantage.

Special Promotions

Host an event that brings together different people in your community and use the platform to raise funds. Everyone likes to be connected to like-minded individuals. By creating somewhat regular events that accomplish this, you can provide spikes in your donation intake at certain times of the year.

An annual appeal may work here. Market the opportunity as an annual or monthly gathering, and give people a reason to attend. The key here is to make sure you don’t overdo it. Don’t host too many events or the idea of a special promotion loses its luster. Why would a donor attend your annual appeal if you actually had weekly appeals? No luster.

Public Relations

When you host an event or produce a new piece of useful content, create a press release to announce it to your community. Like advertising, this has the opportunity of reaching a large number of people.

Just keep in mind that you will get more press coverage in an area if you can show that your news directly impacts the community.

Additional methods for nonprofit fundraising success

Of note are cobranding and affinity marketing. Up to 6% of all product launches rely on some form of cobranding. Get your name attached to others who support similar causes. You shouldn’t see other organizations as merely competitors… but rather as potential complements to your strategy.

Work with partners to build a whole that’s greater than the sum of the parts. Unlock hidden potential by partnering with the right affiliates to help extend your reach beyond your immediate community.

What about crowdfunding?

In a society that’s continuing to be more interested in social impact, this is a potentially huge area to raise funds.

Think of Kickstarter. Anyone can promote any cause and collect money from anyone around the world. All they need to do is connect to an investor’s sense of purpose.

Be aware there are fees attached! If using a public platform, understand the costs associated. Take the time to compare different platforms and factor in the cost to raise money with any effort placed on a platform.

Also be aware of nonprofit fundraising laws! With the internet it is much easier to raise money from people in multiple states, even if you operate in just one. Many states require nonprofits to register in order to conduct fundraising within their jurisdiction-this may apply to more states than intended if you plan to raise funds online. The National Association of State Charity Officials published a guide for social media and internet solicitation.

That being said, there are definitely opportunities to use crowdfunding to your advantage.

Craft the right story

There are many ways to get a person to be interested in your organization. Most include connecting with their individual sense of purpose. You need them to feel the pain you’re trying to solve.

You might think you don’t have all the right details for a truly compelling story, but you’re wrong!

Beth Kanter outlines four classic storylines that work well when soliciting donors:

  1. Overcoming the monster – Talk about some form of adversity your organization is tackling. Are 99% of kids in your region on subsidized school lunch programs? Okay… tell that story.
  2. Rags to riches – Use your actual clients or service recipients as a catalyst. Explain the poor circumstances that led to them using your organization, and the 180 degree turnaround you helped them achieve. Don’t be afraid to get detailed in describing the low point.
  3. Quest – Everyone loves a good quest story. We’re on a quest to a completely carbon neutral society. Where do we stand on that long journey? What are you doing about it?
  4. Tragedy – Some events have the ability to appeal to the masses. Think of the recent devastating earthquakes across southern U.S. and Puerto Rico. Tell that story. Make people feel compelled to do something for all those suffering.

Leverage grants and other funding opportunities

While donors may make up a good core of your fundraising strategy, there are often overlooked free dollars out there that you may qualify for without realizing. It is important to understand where these areas of opportunity are and to always incorporate grants and other free money into your fundraising plans.

Master grant research

There are growing numbers of online sources that can be used for free (or at reasonable costs) to help in your prospect search. Download the free premium edition of this guide to see a list of the top sources and some of their details and how best to use each one.

Write a killer proposal

Finding the right grant for your organization is only half the battle.

How do you now secure the funding?

If you’ve never written a grant proposal before, check out GrantSpace’s free introductory grant-writing class. It can be done online or in person and should help provide a baseline for writing a good proposal.

GrantSpace also includes a repository of sample documents. This ranges from proposals to letters of inquiry to cover letters to budgets.

Key things to consider…

Do your homework! If you find a grant and it has a request for proposals (RFP), then it should have all the guidelines for you to consider. Read the document carefully. Understand any deadlines, if there is a letter of intent due before the application, the ceiling amount for funding, etc.

Then go to the funder’s website and see what other types of organizations are typically funded. Visit their websites and see the kinds of programs they offer. Does your organization seem to fit this mold? Write your proposal keeping in mind what types of programs worked in the past for this funder.

Start planning. If you agree your organization is a good fit for the grant, meet with your team and start outlining what needs to be done. If a letter of intent (LOI) is required, use it to your advantage. This is your one- or two-page pitch to the funder to show why you’re a great fit for them. If the funder likes you, they will ask you to submit a full proposal. This is potentially a huge time saver, if in fact you are not a realistic recipient for this grant.

Reach out to the funder’s program officer. They’re generally very friendly people and a simple conversation can go a long way. Either you briefly discuss your idea and it’s not a fit, and you’ve saved yourself the time and effort putting together a full proposal.

Or you’re a great fit, you hit it off with the funder, and you’ve started a great relationship together, essentially completing the first stage of the application process.

This could lead to many years of future funding. Don’t overlook this useful step! Try to build a relationship with the funder before you’ve formally applied for funding.

When you finally start your proposal, you should have all the information you need to be confident that you will win the award. It should be 5-15 pages long and cover things such as a summary of your program, background and needs, goals, evaluation process, budget, timeline, and any partnerships you are planning to leverage.

Remember to answer every part of every question!

RFPs can be very long and tedious, but any excuse to dismiss an applicant is usually enough to throw the proposal in the trash. Don’t risk this. Don’t worry about fluffy language… get straight to the point. Feel free to leverage content from previous proposals, as often the same questions are asked in RFPs.

Submit your proposal and be confident you will win. If not, you move on. There are plenty of other grant opportunities out there… see the previous section…

The grant-writing process

If you’ve been following all the steps outlined in this guide, the actual grant-writing process will be the least stressful part. You’ve already got the foundation for sustained excellence engrained in your organization. Now just wrap the bow around your mission and earn the grant dollars that you know you deserve!


In an ever-changing technological and financial landscape, it is sometimes hard to dedicate the time and effort to staying on top of what works and what doesn’t in this space.

Use the tools outlined in this guide to help your organization maximize its fundraising potential. Share your successes and lessons learned with us as we would love to incorporate them into updated material for others to use.

Nonprofit fundraising doesn’t have to be difficult, and hopefully this guide provides a good basis for crafting your strategy and executing on it for years to come!

Startup social organizations should look for technology companies to know how to make money

Technology companies know how to raise money. Non-profit companies and start-up social enterprise companies should take their example as a potential way to raise funds. If you know anything about the tech industry, you know that they are excellent at raising investment capital.

So my question to you is: do you just rely on the old methods and models of raising money for your new social enterprise? Or, can you think outside the box and see how to raise capital, get your foot off the perpetual philanthropic fundraising pedal, and then switch to focus on programmatic goals?

The mentality

When you want to fund your initial social sector organization, you need to be clear about the fundraising mindset. The most successful tech companies that raise millions of dollars from the beginning are looking for a specific amount of money. In addition, they are also clear about the goals they want to achieve with this money.

Having this kind of thinking is very important and is a mental shift from traditional philanthropic fundraising. You see, most nonprofit executives view their fundraising as an ongoing piece of their operation. It happens every day and at the same time they look to run their programs.

In the technology industry, a company will increase its start-up capital and concentrate on getting the job done. They devote all their energy to achieving the goals and showing their followers that they have what it takes to achieve it. Then, when they have achieved these goals, they enter a next stage of fundraising.

Imagine being able to go through a fundraising campaign, raise capital, and then put that work aside and focus exclusively on the programs.

Investment in talent

Technology companies are not afraid to put money into talent. If you want to set up a non-profit or social enterprise, you should not be afraid of this investment. Here’s the offer – you want the best people on your team. To be successful, you want to hire the absolute best program director. You want the best marketing professional to bring your brand to the masses.

But with that, you need to be prepared to tell your funders. I have written several times in the past about the fact that nonprofits receive funders and pay their staff. This is because the social sector has done a terrible job communicating and explaining why it makes sense to pay for the best talent.

By investing in talent, you get a team of professionals who will make it a reality. The goals set for the investment will be met if you have the right talent to work with you. This requires competitive money.

Demonstrate impact

The days when a funder donated to your pet’s charity with little expectation of results are gone, as they should be. Today’s funders want to see results and impact. They want results. Technology and the low cost of obtaining data analysis tools have caused more funders (even general gift givers) to want to put their money where they can get tangible results.

You need to get the data. The whole world today is measured. I don’t think that’s not the case. Be prepared to present to your funders the metrics and data they need to know that you have been successful. And, when you participate in a second or third round of fundraising for another goal or project, they will be more willing to support your vision.

Where to look for funding

Traditionally, nonprofits sought out major donors, institutional funders, and the government to raise money. Although crowdfunding has been around for a long time, technology has allowed the social sector to become more creative about how they raise funds.

But beyond that, if you’re thinking about raising funds for your start-up social enterprise, you’ll need to think differently about your fundraising.

  • Angel investors can support your first stage of financing for operational and program development.

  • A single institutional funder or a handful of large funders can achieve a significant portion of your initial goals.

  • Risk philanthropists are looking for the most innovative and innovative organizations to fund.

  • A co-founder with deep pockets can help you raise funds in whole or in part. You can have the idea and the programmatic piece and your co-founder can help you fund it during the initial phase.

Whatever you do, if you want to start a new social or non-profit enterprise, don’t just think of the traditional fundraising plan as the way to success. I encourage you to look at the tech industry as a model to get that initial round and beyond the capital you need to succeed.

How to write goals, objectives and results that grant funders will love!

Although I included an exclamation at the end of this article title, doesn’t it sound as dry as dust? Probably one of the biggest challenges facing grant writers is trying to express meaningful and exciting goals and objectives and their intended outcomes in their applications. Surely you don’t want to: a) bore the grant reviewer to death, b) seriously confuse them, or c) exasperate them to the point of throwing the said app in the nearest trash can. What can a good grant writer do?

Successful grant authors understand that in the midst of the sea of ​​facts and figures, all grant funders really want is to understand how a proposed program will help solve the problem they are trying to address. Using the following techniques, you can also be a rock star who sets goals and gives results. Rock on!

Understand the difference between goals, objectives and results.

While a goal provides a general statement of the purpose of your program, the goals are more specific and specific in how the goal will be achieved. Your results should reflect the expected outcome at the end of the project period of your proposal.

For example, a community cancer wellness program is aimed at cancer patients at risk of not receiving prescribed medical care due to lack of insurance or being uninsured. Below is a suggested goal, objective, and outcome in the application.

Goal: The Cancer Wellness Foundation will help 1,000 people receive medical treatment prescribed for their cancer diagnosis that would otherwise not have access to care.

Goal: Three hundred cancer patients will be issued gas vouchers that they cannot afford to transport to and from the prescribed radiotherapy and chemotherapy consultations.

Result: Ninety-five percent of cancer patients participating in the transportation program will report that they have received all chemotherapy and radiation treatments as recommended by their doctor.

Be as specific as possible.

Funders appreciate as much detail as you can provide in writing measurable goals.

For example, an extracurricular program is aimed at young adolescents at risk to help them complete their high school education.

One goal: Eighty-five percent of program participants will have a better understanding of math and reading skills that will allow them to complete graduation in the future.

A better goal: Eighty-five percent of program participants will obtain at least a higher qualification level by the end of the first year of the program.

Face your facts and figures.

While statistics are an important element in conveying your need and urgency, try to include specific examples of clients that help them paint a visual image in the mind of the grant reviewer.

While the example above provides significant data, see how the following example brings the program to life:

When Karen arrived at the XYZ Youth Center, she was struggling and afraid of not being able to complete her training. He had been skipping classes at least twice a week and had tried two degrees behind. Because Karen’s parents worked long hours to help support the family, she didn’t get the extra help and encouragement she needed at home. Referred to by a social worker, Karen became a participant in the XYZ program and began working with a mentor who provided individual support. She also attended weekly support meetings with other children who, like Karen, had problems. Six months later, Karen reported that she felt less frustrated when she was studying and even began to find her math and reading classes exciting. At the end of Karen’s first year on the program, she took grade level tests and was excited to advance to the next grade with her class.

Remember, it may not be the most fun part of writing your grant application, but the goals and objectives section is important. The time you need to create meaningful program measures is always a time well spent.

Donations can be made

Use donations to support your business

The question of establishing a for-profit or non-profit business is a challenge for many social entrepreneurs. However, for companies, financing is often a difficult problem to find solutions. However, the advantage of establishing a non-profit organization is that it greatly facilitates the receipt of donations as a form of funding. When looking for donations, here are some tips to keep in mind: set a goal, develop a final goal, create a list, keep track, and keep track of documents.

Set the purpose

Initially, it is very important to establish a purpose. This is the first step in determining where your organization is heading. Funders will want to know what your organization stands for. There should be a cultural plan and an established business plan that indicates where the potential funds will go. It is not always necessary to reinvent the wheel. Many organizations have cultural plans that can be modeled to fit your organization’s goals. One question to ask is: what are we trying to do here?

Develop an end goal

It should be very clear before requesting funds or given supplies, about how the funds or other resources will be allocated. In addition, the organization should know how much money or other resources should be obtained from donations. This will set clear expectations for whoever leads this initiative. One question to ask is: how many or many resources do I need for a given project or for my operations?

Create a list of potential sponsors

Once you know the resources your organization is looking for, create a list of potential sponsors who can help you achieve your goal or who can donate to your organization. You can see if your potential sponsor has donated similar funds in the past or if your potential sponsor has materials that could benefit your organization in achieving its goal. One question to ask is: which companies align with the mission or intended goal of my organization?

Follow-up of potential sponsors

Once you have identified and contacted potential sponsors, it is important to track interests to obtain a donation. Leaders of organizations tend to be quite busy and need to be persistent in funding activities. One question to ask is: Is this potential sponsor still interested in supporting our goal?

Keep track of documents for accountability

Those who lead donation initiatives need to keep track of organizations and what they contribute. By donating to nonprofits with 501c3 recognition, organizations can reap tax benefits. Accordingly, organizations that receive donated resources must document what they receive for tax purposes. In addition, this will help create projections for other funding goals in the future.


Funding research is a vital goal for nonprofits. Fundraising can often be a challenge for stakeholders in general. When considering fundraising, several aspects need to be considered. It’s important for business leaders to remember to set a purpose, develop an end goal, create a list of potential sponsors, keep track of potential sponsors, and thoroughly track documents. This will lead to success in fundraising.

Grant Writing 101: Goals and Goals for Killing Vampires

Once you’ve clearly established the need for a specific Funding Opportunity Notice (FOA) or grant application, it’s time to set a goal and develop measurable goals. For example, your needs section has established that your target population is a small rural village of 500 people and that neighboring vampires catch villagers at a rate of one per week (U.S. Department of Vampires report, 2010). Your goals are to: 1. decrease the loss of villagers; 2. increase the number of vampire killers in; 3. Decrease the number of vampires. (Right now, I need you to check your FOA again and make sure the funding is really for the elimination of vampires and not for the preparation of the werewolf and although this is an issue for to another block, it is also important here.) As they should be, the goals are general and do not indicate how many villagers you plan to save; how many vampire killers you plan to train; or how many vampires will kill each killer. Measurable goals will now be placed and will make or break your proposal (and ultimately your people, because they can’t last too long at this rate).

It is impossible to develop a strong operational plan or even a proper evaluation without measurable goals. We write a goal for your first goal, which is to decrease the loss of villagers due to neighboring vampires. We want this goal to be measurable and ambitious, but not overly ambitious.

The following is an example of a goal that cannot be measured:

The Vanishing Vampires project will significantly reduce the number of villagers chosen by neighboring blood suckers at the end of the funding period. (How much is a “significant increase”? If you decide to follow this route, grant reviewers will award you 1 or possibly 2 out of 10 possible to apply).

The following is an example of a measurable but unambitious goal:

The Vanishing Vampires project will significantly reduce the number of villagers chosen by neighboring blood suckers by 2% by the end of the funding period. (hm, blood suckers – 98, villagers – 2. Not an impressive score. You could earn 2 or 3 points with reviewers.)

The following is an example of a measurable but probably overly ambitious goal:

The Vanishing Vampires project will significantly reduce the number of villagers chosen by neighboring blood suckers by 100% by the end of the funding period. (To sell it to the reviewer, it’s best to have a very detailed business plan full of research-based activities.)

The following is a measurable and ambitious example:

The Vanishing Vampires project will significantly reduce the number of villagers chosen by neighboring blood suckers by 75% at the end of the first year of the funding period and 85% at the end of the funded project.


The Vanishing Vampires project will significantly reduce the number of villagers chosen by suckers of neighbors by 100 people in the first year and 250 at the end of the funded project (just saved half the village and this should impress even the harshest critics, especially if you follow). with an action plan researched, but that’s another topic!).

Legal status of virtual currencies / cryptocurrencies in India

The legality of cryptocurrencies has been one of the main concerns of India. It has kept many investors on a side where people think that investing in cryptocurrencies can put them in trouble or they can even lose their money. This is completely a hoax as investors have been involved in this excellent money multiplication process for a long time.

If we set aside ponzi MLM based projects in India or the world and choose cryptocurrencies wisely, there will definitely be no problem. Still, for those who are still worried about this upcoming vibrant market, I will try to cover all aspects of the legalization of cryptocurrencies in India.

Although China has banned the trading of cryptocurrencies to reach regulations, Japan took the first initiative to regulate these currencies. The United States and Australia are already setting guidelines to regulate as soon as possible.

Fintech Valley Vizag, the flagship initiative of the Andhra Pradesh government, JA Chowdary, who is CM’s IT advisor, is involved in creating a strong foundation for Indians to evolve and adopt blockchain technology. They are also considering opening schools to teach blockchain to the younger generation. Therefore, when this level of strategies is established and implemented, you can understand that the country welcomes the blockchain and the projects that are based on it. Definitely, cryptocurrencies will also be regulated soon.

Speaking at a KPMG fintech event, RBI chief executive Sudarshan Sen said: “Right now we have a group of people who are looking at fiat cryptocurrencies. Something that is an alternative to the Indian rupee, for to put it another way. We are looking at this more closely. ” Statements were issued that RBI will not assume any responsibility for investors betting on cryptocurrencies. As the Indian government watches the domestic growth of cryptocurrencies with a mix of apprehension and intrigue, local startups are leading the way in incorporating bitcoin and other cryptocurrencies into India’s high digital ambitions. If you look closely, you will find that several cryptocurrency projects are already working in the market such as Indicoin (a cryptocurrency) and Zebpay (a bitcoin exchange).

In particular, Indicoin has just finished its pre-sale and ICO and sold more than 95% of the total available tokens. The figure clearly indicates that investors not only from India but from all over the world have shown great support for the project. Indicoin will be listed on HitBTC and several other major stock exchanges around the world. Therefore, even if the regulations are taking a long time to arrive, investors can trade with Indicoins. Transactions are not in fiat currency, so no harm to national law as such occurs.

Zebpay, a bitcoin exchange has been active for a long time. They have permission to operate in the market and have been doing very well. Therefore, if projects like Indicoin and Zebpay can establish a platform and attract their customers by creating a good awareness, this will catalyze investments in cryptocurrencies in the near future.

Now, if you visit bitcointalk and try to find regulations in India, you will notice the comments of the experts, among all the maximum contains the motivation to continue trading in cryptocurrencies.

India, of course, is not a communist country like China, where only one regime decides the country’s fortune. It is a democratic country and if the whole system welcomes cryptocurrencies, the government cannot deny it. We all know the potential that cryptocurrencies contain and that it will certainly raise the economic foundations of the common man.

The regulations are on the doorstep, the framework will soon be effective once the committee decides the rules to be established. Whatever the regulations, one thing is for sure that the negotiation will not stop and that projects like Indicoin and others will create a big hype in the market. So I think everyone should do it and prepare to witness the whole new era of virtual currencies and digitization. Everything will be different and better, right?

Charity auctions: Use videos with emotional appeals

Can a small video captivate guests at your fundraising auction? It is well known that videos appeal to us. Some may even say that video can be addictive. We have come a long way since 1895, when the first cinematic era emerged. This fact was emphasized by what Chad Hurley, CEO and co-founder of YouTube, had to say on the YouTube blog: “I’m proud to say that we’ve been serving over a billion views a day on YouTube.” The number is beyond comprehension. How amazing for a company that even existed before February 15, 2005. In less than five years, this company has become a well-known name and, by most economic standards, is worth over a billion of dollars, though its product has little in common with the goods of an old brick and mortar shop.

We all know that visual images are very important in trying to convey abstract ideas, but have you considered using them at the next charity auction? As the saying goes, it helps us put a face with a name. Unless we have been given an image, when our mind thinks of a certain charity, we automatically form our own image in our mind.

Think of a Bassett Hound rescue, for example. What image immediately appears in your head: long ears, sad eyes, and lumpy legs? But what if I showed you a little video detailing the dog’s story, including his name, his sad story, his physical condition, and what his specific needs are? Can you imagine? he? I have now met the beneficiary of the charity that needs your help. You are now more emotionally and personally involved with the cause of charity.

For another example, let’s look at a less defined charitable organization that supports urban gardening. Before this non-profit organization can apply for donations, it must clearly show what the funds are for. There is no better way than a video to show the young people involved in the projects, the families who benefit from the crops and the changing attitudes in the neighborhoods. Donors will see the specific needs and outcomes to which they can contribute.

Charity auction guests need to be informed and emotionally related to your organization to become your donors. Videos are an easy and effective way to create “buying” for your non-profit organization. Short and sweet, they can increase your emotional appeal.

GDPR: After May 25, what actions in the medium and long term?

Scenario after the RGPD compliance measures

What happens after the main RGPD compliance procedures? What actions can be taken in the medium and long term? Do we have to wait for laws for specific cases or scenarios?

Here, we’ll look at some expert recommendations.

On 25 May 2018, once the main provisions have been implemented to comply with the new RGPD regulations, any new action must be complied with from the design phase and adequately protected. However, much remains to be done. When the main indicators have been treated as priorities, we must continue to make progress on the projects presented in the roadmap to avoid the risk of being exposed to sanctions and fines. The regulation considers that the work of the DPO (responsible for data protection) is permanent. It is part of the process of continuous improvement. Therefore, it is a matter of continuing to implement the best procedures. They can be real IT projects or programs to lag behind in traditional delays of 6 to 18 months, which have been observed by many experts.

Faced with the risks of collective action

No one knows exactly what actions and what control will be exercised. On the other hand, it should be understood that organizations are exposed to collective action by users, customers or consumers, although the risk of being infringing is always real.

Among the jobs in the medium and long term, reference can be made to the right of access (with rectification, opposition and abolition); as well as the right to portability that will allow stakeholders to retrieve an electronically transferable file to a third party, usually in the event of a change of provider.

The information / communication component can also be an important program. In particular, it is vital to be transparent about the purpose of the actions. For example, if I give my personal data for a specific service; there is no doubt about using them for another purpose.

Therefore, it is important to ensure that the methods of data collection must be fair, lawful and transparent. Where applicable, for back-office processing “near the coast” or “offshore” (e.g., consultation or problem-solving centers in Southeast Asia), it should be reported that it is the data are likely to be exposed outside the EU.

Business opportunities and review of your digital strategy

Respect for the new regulation can open up real business opportunities:

“If one is positive, this overlap of regulatory constraints can turn into a gold mine.”

By putting themselves in order, companies will be able to communicate their competitive strengths to their customers. They may, for example, declare that they do not monetize the use of personal data or do so in their own interest by obtaining their consent. For example, the choice of point of sale or contact points that have chosen the service.

This approach favors creating or at least reconsidering your digital strategy. It leads to the restructuring of database processing, including private data. For example, it proves it

Not only do I respect the regulations in the eyes of my users or customers, but I propose that, being transparent, they use them to improve the service.

Principle of responsibility

This transparent approach is best suited for all major groups. The principle of responsibility between the subcontractors and the collector and owner of the data (and never “owner” because the data remains the property of the people). The data collector is responsible for the correct application of the rules by its subcontractors.

Advancement in legal and computer matters

You have to be pragmatic. You must intervene in the legal, technical and other aspects of the data. There are tools, such as the DPPS (Data Protection Impact Assessment), that not only allow you to facilitate various tasks, but also codes of conduct and guides to good practice such as the ICO (UK).

Mapping personal data, in files or applications, can lead to hundreds of actions. Therefore, it is recommended to design a prioritization plan based on the nature and sensitivity of the data.

The implementation of security and traceability procedures is also, in itself, a process of continuous improvement.

Therefore, company compliance diagnostics or audits are welcome. You can then act specifically based on the impact assessment. In some respects, it may be appropriate to resort to some support.

The limits of encryption

It is recommended to encrypt upstream, especially in the case of payment procedures or financial transactions such as Pci-Dss protocols. But it can be very tedious for some organizations. It can take a long time and can be heavy for large-volume historical databases and little information (such as the recipients of a newsletter). It is not systematically recommended, as it may be disproportionate in some contexts.

Minimization, anonymization and pseudonymization

The application of the minimization principle allows to expose less data collecting only the really useful and necessary data in the context of the indicated purpose.

We should not focus on technical mapping, but on identification, the right to identity in a limited space, and qualification. “Can we keep this data? Yes, if we can’t do something else.”

Anonymization, which is irreversible, is a good approach by law, if strong confidentiality needs to be blocked, while pseudonymization (which allows for going backwards) remains debatable, even if it is legally valid. But again, the processes are tedious and costly if done later.

Right to information and deletion

The right to information, which is also the right to be questioned, must remain a concern, “in a dynamic and proactive way.”

The obligation to remove or purge raises the question of how long the data should be retained, which depends on its nature and the contractual commitments or general conditions. Therefore, there is an impact on the action. This chapter also raises questions about the duty of memory, the right to history, but it also refers to freedom of the press, which aims to preserve the memory of events.

In the long run, jurisprudence and readjustments …

On the balance sheet, compliance with the RGPD is an ongoing process. The regulation of the RGPD is an inflation of articles, twenty more, compared to the 1978 law, that is, 99 articles, which are introduced by 173 “recitals” with as many interpretations as possible. Still, nothing is clear enough, but court cases will focus on certain points.

Finally, we note that the bets are global and frontal. The legal principle is the most important part of the RGPD, but it is not about freedom, but about dignity and respect for the dignity of people.

How crowdfunding helps startups

“Success is best when shared” – Properly quoted by Howard Schultz (President of Starbucks). We often hear people thanking someone else for success, whether it’s their parents, mentors, or spouse. Have you ever heard of someone thanking the crowd for their success?

Even if you are thinking of starting your own business, the first thing that comes to mind is financing. Personal savings, loans from friends, family and bank loans are the most popular ways to finance a business start-up and, with a detailed business plan, an entrepreneur could turn to venture capital companies or Angel Investors to get financing. With the change of era and technology, we now have an alternative source of funding for startups, which is crowdfunding.

For those unfamiliar with the concept, crowdfunding is an alternative way to raise funds for a large number of people through the Internet. All you have to do is prepare a campaign and post it on a crowdfunding website and make it viral with the help of social media. People who really care about your project and find interest in it will contribute. In return, they will get a reward or equity, as the case may be.

Because there are several types of crowdfunding, two of them are best suited for startups:

1. Reward-based crowdfunding: In this type of crowdfunding, the sponsor gets a reward in return for their contribution. This reward can be a handwritten thank you note or the personalized product itself. It represents the gratitude of the project owner to the sponsor, these are things that money cannot buy and they give a special feeling to the sponsor.

2. Equity-based crowdfunding: Here, people who contribute to your campaign will receive the company’s stake or shares in return.

With this unconventional fundraising technique, employers ’financial problems diminish. Now they don’t have to knock on investors ’doors, throwing them in and convincing them to the end. You don’t have to be frantic and make presentations to numerous people. All you have to do is present your business online.

Crowdfunding allows entrepreneurs to present their idea to a wider audience rather than specific investors. With social media prevailing so much today, it’s much easier to find people with like-minded ideas who contribute to your project. Everyone can contribute to your idea; just make sure people know about your project.

So, if you have an idea that is not funded, get ready to make it live. Get crowdfunding